Sourcy

Body Wash · AU

Hydrating Body Wash

- Hydrating Body Wash formulations are focused on cleansing without stripping the skin's natural moisture barrier. - These products are enriched with powerful humectants and lipids like hyaluronic acid, ceramides, glycerin, and niacinamide. - Many are soap-free and pH balanced to be gentle on the skin, making them suitable for dry, sensitive, and eczema-prone types. - The textures are often creamy or oil-based, providing a nourishing and moisturizing experience that leaves skin feeling soft and supple.

Stage

growing

Trend score

75

Price range

AUD 5.99–45

Social posts

3

Brands shaping this trend

CeraVe

As a dermatologist-recommended brand, CeraVe's Hydrating Body Wash is a cornerstone of the hydrating skincare trend. It is formulated with three essential ceramides and hyaluronic acid, ingredients wi…

Dove

Dove is a dominant brand in the body wash category, and its Deep Moisture Body Wash is an iconic product for hydration. It features NutriumMoisture technology and MicroMoisture droplets that absorb de…

Nécessaire

Nécessaire has positioned itself as a trendy, luxury "skincare for the body" brand, and The Body Wash is its hero product. It elevates the hydrating trend by incorporating facial-grade ingredients lik…

Marketplace examples

shopee

Dove Triple Hydrate Body Wash 1 L

AUD 9.5

shopee

Aveeno Skin Relief Gentle Fragrance Free Body Wash Relieve Extra Dry Itchy Sensitive Skin PH-Balanced Cleanser 1L

AUD 14.69

shopee

Aveeno Daily Moisturising Light Fragrance Gentle Scent Body Wash Nourish Hydrate Normal Dry Sensitive Skin PH-Balanced 1L

AUD 12.99