These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The 3D Hydra Lipgloss is celebrated for its brilliant, three-dimensional shine that creates the appearance of fuller lips. Its formula is specifically designed for intense hydration, leaving lips feeling soft and comfortable without a sticky sensation. Enriched with Bidens extract, this gloss offers a smooth application and is praised for its high-quality, moisturizing ingredients that provide both a sophisticated, intense shine and a hydrating feel.
Key Product: 3D Hydra Lipgloss
MARKET LEADER
A collaboration with influencer Niina Secrets, the Gloss Crystal is acclaimed for its intense, mirror-like shine and comfortable, hydrating formula. It contains ingredients that help maintain lip softness and prevent the common stickiness associated with glosses. The product is versatile, perfect for a natural look when worn alone or for adding a luminous finish over another lipstick. Its formula includes hyaluronic acid, which contributes to its hydrating properties.
Key Product: Niina Secrets Gloss Crystal
MARKET LEADER
Maybelline's Lifter Gloss is a standout product known for its intense shine and powerful hydrating action, making it ideal for dry lips. The key ingredient is hyaluronic acid, which helps to smooth the lip surface and provide a fuller, lifted look. Its formula offers a glossy finish without feeling sticky, and the included XL wand applicator makes it easy to enhance lip contour with a single swipe.
Key Product: Lifter Gloss
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance due to its skincare-infused properties. However, without sales data, it's difficult to fully assess its commercial volume and growth potential.
Search interest for hydrating shine lip gloss shows a general upward trend with some fluctuations. The trend is gaining traction as consumers seek makeup products with added skincare benefits for daily wear.
Google Trends (12 Months)
TikTok Posts
3 posts analyzed
Sabrina Sato x Hello Kitty
A Brazilian television host, actress, and businesswoman, who is a significant cultural figure and trendsetter.
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