This theme centers on lip glosses formulated with a primary focus on moisturizing and nourishing the lips. These products are enriched with skincare ingredients such as hyaluronic acid, squalane, and natural oils to provide deep hydration and repair dry lips.
Trend signals, demand data, and market insights for this product
55/100
growing
R$5 - R$96
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Sabrina Sato x Hello Kitty
A Brazilian television host, actress, and businesswoman, who is a significant cultural figure and trendsetter.
Rhode
One of Brazil's most famous actresses and a global fashion icon, known for her sophisticated and trend-forward style.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The 3D Hydra Lipgloss is celebrated for its brilliant, three-dimensional shine that creates the appearance of fuller lips. Its formula is specifically designed for intense hydration, leaving lips feeling soft and comfortable without a sticky sensation. Enriched with Bidens extract, this gloss offers a smooth application and is praised for its high-quality, moisturizing ingredients that provide both a sophisticated, intense shine and a hydrating feel.
Key Product: 3D Hydra Lipgloss
MARKET LEADER
A collaboration with influencer Niina Secrets, the Gloss Crystal is acclaimed for its intense, mirror-like shine and comfortable, hydrating formula. It contains ingredients that help maintain lip softness and prevent the common stickiness associated with glosses. The product is versatile, perfect for a natural look when worn alone or for adding a luminous finish over another lipstick. Its formula includes hyaluronic acid, which contributes to its hydrating properties.
Key Product: Niina Secrets Gloss Crystal
MARKET LEADER
Maybelline's Lifter Gloss is a standout product known for its intense shine and powerful hydrating action, making it ideal for dry lips. The key ingredient is hyaluronic acid, which helps to smooth the lip surface and provide a fuller, lifted look. Its formula offers a glossy finish without feeling sticky, and the included XL wand applicator makes it easy to enhance lip contour with a single swipe.
Key Product: Lifter Gloss
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