Muscle Nation
An iconic multi-layered protein bar with a biscuit base, creamy center, and toppings, designed to mimic an actual cheesecake. It transforms a classic dessert into a convenient, high-protein snack, kno…
Protein Snacks · AU
Indulgent Protein Snacks
- This theme captures the trend of protein snacks that deliver on taste and indulgence, often mimicking popular confectionery and desserts. - These products offer a "permissible indulgence" for consumers who want a sweet treat without derailing their health goals. - This trend is often driven by collaborations between protein brands and well-known confectionery companies. - Examples include dessert-inspired flavours like Choc Fudge Brownie, Cookies & Cream, and Salted Caramel.
Stage
sustained
Trend score
55
Price range
AUD 7–61.85
Social posts
0
Brands shaping this trend
Body Science (BSc)
A collaboration with the classic Australian chocolate bar, Violet Crumble. This soft protein bar incorporates the familiar honeycomb and chocolate flavor of the iconic confectionery, blending the appe…
SnackHQ
Part of the ReFil range, this product aims to bridge the gap between traditional chocolate bars and healthier alternatives. It delivers the taste and experience of a classic caramel-filled chocolate b…
Marketplace examples
shopee
Grenade OREO White Protein Bar - High Protein, Low Sugar, 12 x 60 g
AUD 30
shopee
Muscle Nation Choc Fudge Brownie Custard Protein Bars – High Protein Snack with Gooey Brownie Layer 12 x 60g
AUD 32.28
shopee
Quest Nutrition Caramel Chocolate Chunk Protein Bar, High Protein, Low Carb, Keto Friendly, 12 Count
AUD 32.4