These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Antonella anklet is a pre-layered piece with three distinct gold-plated chains (a ball chain, a simple chain, and a diamond-cut chain with drop pendants). It provides instant texture and dimension, creating a rich, layered look with just one piece, making it a go-to for achieving a sophisticated appearance effortlessly.
Key Product: Tornozeleira 3 Correntes Antonella Mini Gotas Folheada a Ouro 18k
MARKET LEADER
A combination of two individual anklets to embrace the mixed-metals trend. It involves layering the delicate, gold-finished "Tornozeleira com mini zircônias coloridas" with the classic, silver-toned "Tornozeleira riviera fina". The vibrant, colorful zirconia adds a playful touch, while the sleek riviera provides timeless elegance, creating a modern and personalized look.
Key Product: Tornozeleira com mini zircônias coloridas folheado a ouro 18k and Tornozeleira riviera fina com zircônias banhada a ródio branco
MARKET LEADER
A pairing of two distinct anklets for a layered and mixed-metals look. The "Tornozeleira Luar banhada à Ouro" offers a warm, golden glow with celestial charms. This is layered with the "Tornozeleira de prata 925 v12 com bolinhas," a delicate silver chain with beaded details. The combination mixes metals, textures, and motifs for a balanced and stylish look.
Key Product: Tornozeleira Luar banhada à Ouro & Tornozeleira de prata 925 v12 com bolinhas
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, the lack of sales data prevents an assessment of volume growth. The trend is currently in a moderate engagement phase without clear signs of rapid expansion.
Interest in layered and mixed metals anklets has remained consistently stable over the observed period. The trend shows no significant upward or downward movement, indicating a steady level of consumer engagement.
Google Trends (12 Months)
A leading Brazilian actress and model, Bruna Marquezine is a powerhouse of influence in the fashion world. With a massive following on social media, her style choices are closely watched and frequently replicated. She is known for blending high fashion with casual beachwear.
A digital influencer, entrepreneur, and former Big Brother Brasil participant, Jade Picon has a significant impact on the fashion and beauty choices of a younger demographic in Brazil. Her style is described as modern and often edgy.
One of Brazil's most prominent international music stars, Anitta's fashion choices are globally recognized. Known for her bold and daring style, she often incorporates trendy accessories into her performance and everyday outfits.