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Trend: growing

Magnesium-Infused Gels

  • -This theme features muscle recovery gels where magnesium is the hero ingredient.
  • -These gels are marketed to help reduce muscle cramps, tension, and soreness while promoting relaxation.
  • -Often blended with other natural ingredients like lavender or eucalyptus oil, these gels provide targeted, topical magnesium absorption.
  • -They are positioned as essential for both serious athletes and individuals with physically demanding lifestyles.
Magnesium-Infused Gels image 1
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Abundant Natural Health product

Abundant Natural Health

MARKET LEADER

A high-concentration formula with sustainably sourced magnesium chloride from Karratha, Western Australia. It is infused with cucumber juice to cool, soothe, and enhance magnesium uptake. The gel is designed to relieve muscle cramps, aches, and soreness, making it suitable for post-workout recovery and general muscle health.

Key Product: Ocean Magnesium Pain Relief Gel

MgBody product

MgBody

MARKET LEADER

Specifically formulated for athletes, this roll-on gel uses 100% Australian organically and naturally sourced magnesium chloride. It is blended with essential oils like eucalyptus, rosemary, cajeput, lemongrass, and peppermint to assist with muscle pain, circulation, and inflammation. The roll-on applicator allows for easy, targeted use.

Key Product: Magnesium Roll On - Sports Blend

Bioglan product

Bioglan

MARKET LEADER

This cream combines magnesium chloride with the therapeutic properties of arnica and clove bud oil. It is designed to support muscle health, aid in the recovery of muscle sprains or strains, and relieve muscle aches and pains, especially after exercise. The addition of arnica makes it a comprehensive solution for muscle recovery.

Key Product: Active Magnesium Cream

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

No product examples available for this source.

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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
65

While sales data is unavailable, the strong and accelerating search interest suggests increasing consumer engagement and potential for significant sales growth. The trend is supported by growing awareness of magnesium's benefits for muscle health.

Interest in Magnesium-Infused Gels has shown a significant upward trend, particularly in recent months, indicating growing consumer adoption. The product is gaining traction as a solution for muscle recovery and relaxation.

Google Trends (12 Months)

Dec 24Dec 25

Celebrity Adoption

Elyse Knowles

Salt Lab

Australian model, television personality, and influencer who won the reality television series The Block in 2017. She is an influential figure in fashion, lifestyle, and wellness in Australia.

Anna Heinrich

Intu Wellness

Australian media personality, lawyer, and influencer who rose to fame as the winner of the first season of The Bachelor Australia. She co-founded the wellness company, Intu Wellness.