Salts & Co.
Salts & Co. is a prominent Australian-owned brand that has become a household name for magnesium-based wellness products. Their Pure Magnesium Bath Flakes are marketed as a powerful tool for recovery…
Bath Salts · AU
Magnesium Muscle Soaks
- Magnesium-based bath soaks, primarily using Epsom salts (magnesium sulphate) and magnesium chloride flakes, are a major trend. - These products are marketed for their therapeutic benefits, particularly for muscle relaxation, pain relief, and post-exercise recovery. - Many brands create blends with essential oils like lavender and ylang-ylang to further enhance relaxation and calm the mind. - These soaks are a staple for athletes, individuals with physically demanding lifestyles, and those seeking relief from general aches and pains.
Stage
growing
Trend score
75
Price range
AUD 10.34–70.19
Social posts
1
Brands shaping this trend
The Base Collective
The Base Collective has established itself as a leading Australian company specializing in magnesium-based skincare and wellness products. Their Magnesium Bath Salts are designed to relieve sore muscl…
The Salt Box
The Salt Box is a key player in the Australian market, known for sourcing high-purity magnesium. Their Zechstein Magnesium Flakes are highlighted for their origin from the ancient Zechstein Sea, which…
Marketplace examples
shopee
Salts & Co Pure Magnesium Flakes Bath Salts Pail 1.5 kg
AUD 15.99
shopee
Honest to Goodness Epsom Salt, Magnesium Sulphate, 5kg
AUD 24.15
shopee
Salts & Co Magnesium Bath Flakes Super Plus
AUD 12