These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The BT Fix setting spray is a popular choice known for its dual-functionality of hydrating the skin while prolonging makeup longevity. It is formulated with antioxidant properties, which help to protect the skin. This spray is recognized for creating a natural and resistant finish, preventing makeup from smudging or fading throughout the day. Its formulation is designed to be quickly absorbed without leaving a sticky residue, ensuring makeup remains impeccable.
Key Product: BT Fix
MARKET LEADER
The Power Finish Fixing Mist is an innovative product in the Brazilian market, lauded for its ability to provide a natural-looking finish while hydrating the skin. Its formula contains hyaluronic acid and vectorized coconut water, ingredients that help control excess shine and offer deep hydration. This mist is celebrated for extending the durability of makeup with transfer resistance, making it a top choice for a long-lasting, flawless look. The product is also vegan, cruelty-free, and dermatologically tested.
Key Product: Bruma Fixadora Power Finish
MARKET LEADER
The Soft Matte Fixing Mist by Ruby Rose is a highly sought-after product, especially for those with oily skin, as it provides a velvety matte finish that combats unwanted shine. This mist is designed to set makeup for extended periods, ensuring a fresh look throughout the day. It is praised for its excellent cost-effectiveness and its ability to give the skin a smooth appearance without the need for constant touch-ups.
Key Product: Bruma Fixadora Soft Matte
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is not consistently high, there are notable peaks suggesting growing engagement. The lack of sales data prevents a full assessment of volume, but the trend indicates moderate potential.
Search interest for makeup setting mists shows a general upward trend with some fluctuations. The cultural relevance and demand for long-lasting, flawless makeup indicate continued growth potential.
Google Trends (12 Months)
M·A·C Cosmetics
One of Brazil's most prominent international music superstars and a significant cultural influencer, known for high-energy performances.
Eudora
A top Brazilian actress and fashion icon.