This trend is characterized by bold, oversized, and attention-grabbing body jewelry. It involves layering multiple chains, wearing chunky rings, and opting for large, voluminous earrings and bracelets with a "more is more" philosophy.
Trend signals, demand data, and market insights for this product
75/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
David Yurman
Eiza González is a Mexican actress and singer who has achieved significant international fame in Hollywood. She is a trendsetter and was announced as a new global brand ambassador for David Yurman in early 2025, having previously been an ambassador for Bulgari.
Bulgari
Danna Paola is a Mexican singer, actress, and model with a massive social media following. Her style is often characterized by its playful and bold aesthetic, making her a natural fit for the maximalist trend.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An avant-garde brand described as 'Objects of Corporeal Interest,' ODIC creates conceptual, wearable sculptures designed to integrate with the human form. Their pieces explore the body's curves to create a new, non-verbal language, functioning as a sensorial experience and an extension of the wearer's anatomy.
Key Product: ODIC Face and Body Pieces
MARKET LEADER
A contemporary, unisex jewelry brand from Mexico City with an avant-garde aesthetic. Their collaboration with designer Bárbara Sánchez-Kane explores themes of 'fear, ugliness, wilderness, [and] brutality,' resulting in powerful, conceptual pieces that defy conventional beauty standards and make both a visual and philosophical statement.
Key Product: VARON x Sanchez-Kane Collaboration Pieces
MARKET LEADER
A brand specializing in body jewelry, particularly waist chains and adornments designed for layering. Their pieces capture the 'more is more' ethos of maximalism by using mixed materials like crystals and metal charms, adding a mystical, bohemian flair to their bold statements.
Key Product: THE 'SWAN SONG' WAIST ADORNMENT
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