These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Jack Vartanian's pressure piercing chain is a prime example of the mixed metal trend executed in a single, elegant piece. This versatile accessory is designed to be worn without the need for a piercing hole, clipping comfortably onto the ear. It features a delicate chain that connects two different metal elements, allowing the wearer to create a variety of stylish looks. The combination of silver and 18k yellow gold in one item makes it an iconic piece for those looking to embrace the mixed metal aesthetic with a touch of luxury and sophistication. Its design encourages creative layering with other piercings.
Key Product: Piercing Chain | Silver With 18K Yellow Gold
MARKET LEADER
Loka do Piercing offers a versatile accessory that directly encourages the mixed metal trend. This chain is designed to connect different piercings on the ear, and it is available in both gold and silver tones. The product's appeal lies in its ability to be paired with existing piercings of any metal, instantly creating a mixed-metal look. This makes it a top-of-mind product for consumers who want to experiment with the trend by styling their current jewelry. It's an accessible and trendy way to customize one's ear curation, pushing the trend of personalization.
Key Product: Chain for Ear Piercing in Surgical Steel Gold and Silver
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, there is no significant upward momentum, and the lack of sales data prevents an assessment of volume growth. The trend shows consistent engagement but lacks strong indicators for a high score.
Search interest for mixed metal piercings has remained consistently stable over the observed period. The trend is described as a modern and versatile approach to jewelry, indicating it has found a solid place in current fashion.
Google Trends (12 Months)
Vivara
One of Brazil's most celebrated actresses and a fashion icon, recognized for being the first Black actress to be the protagonist in a primetime telenovela. Her style is closely watched, and she has numerous ear piercings, including lobe, helix, and tragus.
Unbranded or custom pieces
A leading figure in Brazil's trap music scene, known as Matheus Brasileiro. He is a major influencer among the youth with a dark, experimental aesthetic that heavily features piercings, drawing from the "Opium" trend.