These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Leading the charge in the local scene is Lucce, a premium Filipino brand celebrated for its ethically sourced diamonds and masterful craftsmanship. Their designs often feature nature-inspired and minimalist aesthetics, resonating with modern couples who value both beauty and purpose. A quintessential example of their modern design philosophy is the Constance Petal ring. This ring pushes the modern trend with its unique petal-inspired prongs that offer a delicate, organic twist on the classic solitaire setting. The design feels both fresh and timeless, appealing to those who want a ring that is subtly distinctive and thoughtfully crafted.
Key Product: Constance Petal Engagement Ring
MARKET LEADER
An enduring symbol of luxury and romance, Tiffany & Co. continues to be a top choice for engagement rings in the Philippines. While the classic six-prong Tiffany® Setting remains an icon, the brand has introduced new designs for the modern era. The Tiffany True® engagement ring is positioned as a new icon of modern love, characterized by its graphic, geometric lines and a unique square mixed-cut diamond. This ring embodies the modern trend through its clean, architectural "T" motif in the setting and a refined platinum band, offering a minimalist yet striking alternative to more traditional styles. It's a perfect representation of contemporary love stories.
Key Product: Tiffany True® Engagement Ring
MARKET LEADER
Cartier, a Parisian maison favored by royalty and celebrities, is synonymous with understated elegance and heirloom-quality pieces in the Philippine luxury market. While renowned for its classic collections, the brand's approach to modern love is perfectly encapsulated in the Etincelle de Cartier ring. "Etincelle," meaning "sparkle" in French, features a radiant-cut or emerald-cut diamond solitaire set on a delicate, diamond-paved band. This design pushes the modern trend by combining a contemporary diamond cut with a refined, minimalist setting that exudes sophistication. Its clean lines and dazzling simplicity make it a top-of-mind choice for the trend-aware consumer seeking a ring that is both glamorous and elegantly modern.
Key Product: Etincelle de Cartier Solitaire Ring
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest, suggesting increasing engagement with modern engagement ring designs. While sales volume data is unavailable, the rising search trend points towards significant growth potential.
Search interest for modern engagement rings shows a clear upward trend, particularly in recent months. This indicates growing consumer interest and adoption of these contemporary styles.
Google Trends (12 Months)
3 posts analyzed
Radiant Lux Jewelry
Kim Molina is a highly acclaimed actress and singer in the Philippines, known for her versatile performances in theater, film, and television. Her vibrant personality and strong connection with her audience make her a significant trendsetter. Her engagement to fellow actor Jerald Napoles, a beloved couple in the local entertainment industry, garnered massive public interest.
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Zeinab Harake is one of the most prominent social media influencers and YouTubers in the Philippines, with a massive following that closely follows her life and style choices. Her engagement to Filipino-American basketball player Bobby Ray Parks Jr. in July 2024 became a viral topic, with fans eager to see the details of her engagement ring.
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Michele Gumabao is a celebrated professional volleyball player, beauty queen, and television personality in the Philippines. As a multi-hyphenate with a strong presence in both sports and entertainment, her style choices carry significant weight among her followers. Her engagement to strength and conditioning coach Aldo Panlilio in August 2024 was met with much excitement.