Prada
Prada Paradoxe is a floral ambery fragrance that has become a top seller in the Brazilian market for 2025. It represents a modern approach to floral scents by combining a timeless bouquet of neroli an…
Perfume · BR
Modern Floral Perfume
- Floral fragrances are experiencing a modern revival in the Brazilian market, moving away from heavy, traditional florals. - The trend favors lighter, more natural, and contemporary bouquets. - Popular notes include night-blooming jasmine, delicate orchids, and tuberose, creating scents that are feminine, elegant, and fresh. - These modern florals often incorporate green or aquatic notes to enhance their fresh appeal, reminiscent of a rain-drenched garden.
Stage
growing
Trend score
75
Price range
BRL 18.6–550
Social posts
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Brands shaping this trend
O Boticário
A recent and luxurious launch from one of Brazil's leading brands, O Boticário, Hadiya embodies the modern floral trend by fusing classic floral notes with opulent, contemporary elements. This Floral…
Lancôme
Celebrated as a number one best-selling modern floral, Lancôme's Idôle is iconic for its clean and radiant composition. The fragrance is built around a "kaleidoscope" of roses and jasmine, creating a…
Marketplace examples
amazon
Perfume Delikad Muse Glam Feminino 40ml Original | Floral Doce | Moderno e Encantador
BRL 49.9
amazon
Perfume Cloes Feminino Parfum 15ml Atlântica Natural Bortoletto Floral Moderno Alta Fixação Original
BRL 39.98
amazon
Perfume Colabo Floral - Flower: Rose & Blackcurrant - Eau De Parfum - 100 mL - Vegano - Unissex
BRL 99