These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Ninja Speedi is an innovative multi-cooker that pushes the trend by offering the ability to cook a complete, multi-textured meal in as little as 15 minutes in one pot. Its standout feature is the "Speedi Meals" function, which uses a "Rapid Cooker" mode that combines steam and air frying to cook grains and vegetables on the bottom while simultaneously air frying proteins and other ingredients on top. This appliance is a top-opening combo air fryer and multi-cooker that allows for various cooking methods, including steaming and slow cooking, in addition to air frying. It offers 10-in-1 functionality, including steam air fry, steam bake, sear/saute, and more, making it a highly versatile and trendy choice for consumers seeking speed and convenience.
Key Product: Speedi Rapid Cooker & Air Fryer (SF301)
MARKET LEADER
The Instant Pot Pro Crisp is a top-tier multi-cooker that perfectly represents the trend by combining the brand's famous pressure-cooking technology with air frying capabilities. This model functions as a pressure cooker, slow cooker, steamer, and air fryer, among other things, by using two separate lids—one for pressure cooking and one for air frying. It is celebrated for its versatility, allowing users to pressure cook to lock in juices and then switch to the air fryer lid to achieve a crispy, golden finish. With its large capacity and multiple functions, it is considered one of the best and most versatile multi-cookers for those who want an all-in-one appliance.
Key Product: Instant Pot Pro Crisp & Air Fryer 8-Quart
MARKET LEADER
The Breville Smart Oven Air Fryer Pro is a premium, high-end countertop oven that elevates the multi-cooker trend with its exceptional versatility and large capacity. This appliance is not just an air fryer but a sophisticated mini-oven with 13 cooking functions, including air fry, slow cook, roast, bake, and dehydrate. It pushes the trend by offering a larger cooking space than typical basket-style air fryers, capable of roasting a 14-pound turkey or toasting nine slices of bread. Its "Element iQ" system intelligently directs power to where it's needed, ensuring precise and even cooking, making it an iconic, top-of-the-line choice for home cooks who want a single appliance to handle nearly any cooking task.
Key Product: Smart Oven Air Fryer Pro
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend scores a medium-high due to consistent sales volume in the thousands for the value segment and sustained, albeit cooling, sales in the premium segment. Search interest shows fluctuations but remains at a solid level, indicating ongoing engagement.
Search interest for multi-cooker air fryers has remained consistently strong over the observed period, indicating a stable and established market presence. The trend is supported by ongoing consumer interest in versatile and healthy cooking solutions.
Google Trends (12 Months)
TikTok Posts
127 posts analyzed
COSORI
Oprah Winfrey is a global media leader, talk show host, television producer, actress, author, and philanthropist. Her annual "Oprah's Favorite Things" list is a highly anticipated shopping guide that has a massive impact on consumer trends and can catapult products to bestseller status. Her endorsement carries significant weight and influence over the mass market in the US.
Beautiful by Drew Barrymore
Drew Barrymore is an actress, producer, director, author, and talk show host who has become a significant influencer in the home goods space. She launched her own kitchenware line, "Beautiful," sold at Walmart, which is known for its stylish design and accessible price point. Her direct involvement in the brand and its design makes her a powerful trendsetter.
Our Place
Gwyneth Paltrow is an Academy Award-winning actress and the founder of the influential lifestyle brand, Goop. Through Goop, she has become a major voice in the wellness, beauty, and home markets, known for curating and recommending high-end, design-forward products. Her backing can lend significant credibility and desirability to a product.