Dove
This product pushes the trend of multi-functional deodorants by acting as a potent underarm serum. It moves beyond simple odor and sweat protection to incorporate powerful skincare ingredients traditi…
Deodorant · AU
Multi-Functional Deodorant
- This trend involves deodorants that offer benefits beyond just odor control. - Innovations include deodorant-moisturizer hybrids, formulas that also act as anti-chafe sticks, and products infused with additional skincare benefits. - Some sticks are designed to reduce rubbing and discomfort from skin-on-skin or skin-on-clothing contact. - Other formulas include ingredients that soothe and moisturize the sensitive underarm area.
Stage
sustained
Trend score
55
Price range
AUD 3.99–42
Social posts
0
Brands shaping this trend
NIVEA
NIVEA embodies the multi-functional trend by focusing on post-shave care and skin soothing. This deodorant provides reliable 72-hour protection against sweat and odor while being specifically formulat…
Woohoo Body
As a leader in the trendy natural deodorant category in Australia, Woohoo Body showcases multi-functionality by combining two concerns into one product. This deodorant stick provides all-day odor prot…
Marketplace examples
shopee
Sukin Natural Deodorant, Signature, 125ml
AUD 3.99
shopee
No Pong Cool Lavender Bicarb Free 35g - Natural Deodorant for Sensitive Skin - Bicarb Free, Australian Made, Zero Plastic
AUD 10.95
shopee
Noosa Basics Coconut and Lime Organic Deodorant Stick 60 g
AUD 18.9