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Trend: growing

Multi-Functional Security Smart Door Lock

This theme focuses on locks that provide a comprehensive suite of security features beyond just keyless entry. They often include built-in alarms that sound during a break-in attempt or after multiple incorrect password entries.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

75/100

Trend Status

growing

Retail Price Range

R$164 - R$899

Trend signals, demand data, and market insights for this product

  • This theme focuses on locks that provide a comprehensive suite of security features beyond just keyless entry.
  • They often include built-in alarms that sound during a break-in attempt or after multiple incorrect password entries.
  • An automatic locking feature that engages after the door is closed is a common and sought-after function.
  • These locks are built with robust and durable materials to resist physical tampering and withstand weather conditions.
Multi-Functional Security Smart Door Lock main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
75

Google Trends (12 Months)

Jan 25Jan 26

Social Signals

Celebrity Adoption

Felipe 'Hayashii' Hayashi

Yale

A professional Call of Duty player, influential streamer, and YouTuber in the Brazilian gaming scene.

Shirleyson Kaisser

Yale

A prominent entrepreneur in digital entrepreneurship in Latin America, founder of Kapsula and CEO of KPG S/A.

2

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Current bestsellers and viral hits defining the consumer expectation.

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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Intelbras product

Intelbras

MARKET LEADER

Intelbras, a dominant force in the Brazilian security market, is at the forefront of the multi-functional trend. Their high-end models often incorporate a variety of access methods, including biometrics, passwords, RFID tags, and physical keys. A key feature is the ability to manage access remotely via a smartphone app, which allows users to grant temporary passwords to visitors and receive real-time entry notifications. The brand is actively pushing towards even more advanced biometrics, with 2026 trends indicating a focus on facial recognition adapted for Brazil's diverse population and even palm vein scanning technology. This focus on multiple access forms, remote administration, and advanced biometric security solidifies Intelbras's position as a leader in the multi-functional security theme.

Key Product: IFR 7001+

NovaDigital product

NovaDigital

MARKET LEADER

NovaDigital has emerged as a trendy and innovative national brand, gaining recognition for its high-tech solutions. The brand's top-tier products are the epitome of multi-functional security, integrating an impressive array of unlocking methods into a single device. Their flagship models showcase the latest in security technology, including 3D facial recognition, which offers a hands-free, secure way to enter, and even palm vein recognition. These locks also provide access via fingerprint, password, RFID card, a dedicated app, and a traditional physical key, ensuring access under any circumstance. By combining numerous cutting-edge access technologies, including advanced biometrics, NovaDigital positions itself as a top-of-mind brand for consumers seeking comprehensive, multi-layered security.

Key Product: Elite Wi-Fi

Yale product

Yale

MARKET LEADER

Yale is a globally recognized brand synonymous with security, and its smart locks in the Brazilian market reflect this heritage while embracing modern trends. Their advanced models provide multiple layers of security through various entry methods. These typically include a highly accurate biometric fingerprint scanner, a digital keypad with security features like fake PIN codes to prevent password snooping, RFID card access, and mobile app control via Bluetooth or Wi-Fi. Many models also feature automatic locking, tamper alarms, and emergency power options, ensuring both security and reliability. The combination of trusted brand reputation with a wide array of modern access features makes Yale's products an iconic choice for consumers prioritizing multi-functional security.

Key Product: YDF 40

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