These brands are driving demand and shaping what consumers want to buy.
![ISDIN product](https://sourcy-public-socmed-images.s3.ap-southeast-1.amazonaws.com/brand-theme/footcream/multi-functional-"spa"-foot-cream/isdin_ureadin-podos-gel-oil_1765509142.jpg)
MARKET LEADER
Designed to transform dry, rough, and cracked feet, this product has an innovative gel-oil texture that is light, non-greasy, and absorbs quickly. Its formula combines intense hydration and effective exfoliation, containing Urea ISDIN® to retain moisture, and lactic acid and bacillus ferment to remove rough skin. It also includes allantoin, panthenol, and shea butter to repair fissures and roughness, leaving feet soft and smooth.
Key Product: Ureadin Podos Gel Oil
![CeraVe product](https://sourcy-public-socmed-images.s3.ap-southeast-1.amazonaws.com/brand-theme/footcream/multi-functional-"spa"-foot-cream/cerave_sa-renewing-foot-cream_1765509160.jpg)
MARKET LEADER
This multi-functional cream provides both chemical exfoliation and deep hydration. Developed with dermatologists, its formula includes salicylic acid to smooth rough skin and improve texture. It also delivers up to 24-hour hydration with three essential ceramides to restore the skin's barrier and hyaluronic acid to retain moisture. The fast-absorbing, non-greasy formula is designed for extremely dry and rough feet.
Key Product: SA Renewing Foot Cream
![Granado product](https://sourcy-public-socmed-images.s3.ap-southeast-1.amazonaws.com/brand-theme/footcream/multi-functional-"spa"-foot-cream/granado_kit-spa-relaxante-para-os-pés-_1765509177.jpg)
MARKET LEADER
This product is a dedicated kit that provides a multi-step, comprehensive spa experience. The ritual includes an exfoliating foot scrub, relaxing foot soak salts, and the application of the Manteiga Emoliente (Emollient Butter). This highly concentrated butter is rich in natural butters like murumuru, cupuaçu, and shea, which intensely hydrates and regenerates the skin of heels and other dry areas without leaving a greasy feeling.
Key Product: Kit Spa Relaxante para os Pés (featuring Manteiga Emoliente)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural excitement around self-care and sensory experiences. While specific sales volume is unavailable, the growing search interest suggests increasing commercial traction.
Search interest for this multi-functional foot cream shows a clear upward trajectory with recent peaks, indicating growing consumer curiosity. The trend is being fueled by a desire for at-home spa experiences and self-care rituals.
Google Trends (12 Months)
Tenys Pé Baruel
A Brazilian television host, actress, and influential media personality known for her energetic persona and glamorous style, often wearing high heels for long hours.
ISDIN
A beauty editor and influencer for "Steal the Look," one of Brazil's most significant online fashion and beauty platforms. Her recommendations are highly regarded by a dedicated audience.