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Trend: growing

Multi-Peptide Facial Serum

These serums feature complex blends of multiple peptides to target various signs of aging, such as fine lines, wrinkles, and loss of firmness. Instead of single-peptide formulas, the trend is towards "multi-peptide blends" that offer a more comprehensive approach to skin rejuvenation.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

68/100

Trend Status

growing

Retail Price Range

$4 - $128

Trend signals, demand data, and market insights for this product

  • These serums feature complex blends of multiple peptides to target various signs of aging, such as fine lines, wrinkles, and loss of firmness.
  • Instead of single-peptide formulas, the trend is towards "multi-peptide blends" that offer a more comprehensive approach to skin rejuvenation.
  • They often include signaling peptides that act as messengers to tell the skin to produce more collagen and repair itself.
  • These formulations are generally well-tolerated and can be easily incorporated into most skincare routines.
1

Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
68

Google Trends (12 Months)

Apr 25Apr 26

Social Signals

Celebrity Adoption

Nia Long

Estée Lauder

A celebrated actress and timeless beauty, Nia Long is a prominent figure in Hollywood and the first-ever North American brand ambassador for Estée Lauder. Her endorsement influences a wide demographic who admire her authenticity and radiant skin.

Hailey Bieber

Rhode

A model, media personality, and founder of the skincare line Rhode Skin, Hailey Bieber is a significant influencer in the beauty industry. Her 'glazed donut' skin aesthetic has become a viral trend, making her a credible voice in skincare.

Jennifer Aniston

OneSkin

An award-winning actress, producer, and global icon, Jennifer Aniston is admired for her talent, style, and seemingly ageless appearance. Her approach to wellness and beauty is closely followed, making her a powerful influencer in skincare.

2

Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

The Ordinary Multi-Peptide + Hyaluronic Acid, Anti-Aging Peptide Serum for Crow’s Feet, Elasticity & Firmness, 1 Fl Oz
AmazonBESTSELLER
$16

The Ordinary Multi-Peptide + Hyaluronic Acid, Anti-Aging Peptide Serum for Crow’s Feet, Elasticity & Firmness, 1 Fl Oz

4.7
(1,942)
Start Sourcing
The Ordinary Multi-Peptide + Copper Peptides 1%, GHK-Cu Anti-Aging Serum for Fine Lines and Skin Elasticity
AmazonBESTSELLER
$25

The Ordinary Multi-Peptide + Copper Peptides 1%, GHK-Cu Anti-Aging Serum for Fine Lines and Skin Elasticity

4.6
(1,779)
Start Sourcing
Buffet Peptides Serum for Face - 30ML Multi Peptide Facial Serum Reduces Wrinkles and Fine Lines - Peptide Serum with Hyaluronic Acid and Amino Acids for Hydration or Women & Men
Amazon
KIUORET$7

Buffet Peptides Serum for Face - 30ML Multi Peptide Facial Serum Reduces Wrinkles and Fine Lines - Peptide Serum with Hyaluronic Acid and Amino Acids for Hydration or Women & Men

4.6
(26)
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Good Molecules Super Peptide Serum - Anti-aging Facial Serum with Peptides and Copper Tripeptides to Plump and Firm - Water-Based Skincare for Face
AmazonBESTSELLER
Good Molecules$12

Good Molecules Super Peptide Serum - Anti-aging Facial Serum with Peptides and Copper Tripeptides to Plump and Firm - Water-Based Skincare for Face

4.6
(3,134)
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Naturium Multi-Peptide Advanced Serum, Firming & Smoothing Face Serum for Fine Lines & Wrinkles with Advanced Multi-Peptide Blend, 1 oz
AmazonBESTSELLER
Naturium$25

Naturium Multi-Peptide Advanced Serum, Firming & Smoothing Face Serum for Fine Lines & Wrinkles with Advanced Multi-Peptide Blend, 1 oz

4.5
(893)
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Botanicals Multi-Peptide Anti-Aging Serum, 1 oz
Amazon
Skin Nutrition$4

Botanicals Multi-Peptide Anti-Aging Serum, 1 oz

4.6
(27)
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3

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

The Ordinary product

The Ordinary

MARKET LEADER

This serum has gained iconic status for its potent and transparently formulated blend of peptides. It is designed to target multiple signs of aging at once, including improving the look of fine lines, and enhancing skin's overall texture and resilience. The inclusion of various peptide technologies makes it a comprehensive solution for those looking to incorporate the benefits of peptides into their skincare regimen. Its affordability and efficacy have made it a viral sensation and a staple for many skincare enthusiasts.

Key Product: Multi-Peptide + HA Serum

Medik8 product

Medik8

MARKET LEADER

A powerhouse in the peptide category, this serum is formulated with a high concentration of a variety of peptides, including copper peptides, to support collagen and elastin production. This advanced formula is recognized for its ability to restore a youthful bounce to the skin and improve texture and hydration. It is often recommended for those seeking a potent and fast-acting solution to address visible signs of aging.

Key Product: Liquid Peptides

Biossance product

Biossance

MARKET LEADER

This serum is celebrated for its dual-action formula that combines the power of copper peptides with the hydrating properties of squalane and hyaluronic acid. It is designed to provide rapid plumping and hydration, leaving the skin feeling soft and smooth. The lightweight, fast-absorbing formula makes it a favorite for those looking to boost moisture levels and support collagen production for a firmer, more youthful appearance.

Key Product: Squalane + Copper Peptide Rapid Plumping Serum

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