Milk Makeup
A cult-favorite, the Milk Makeup Hydro Grip Primer is an invisible makeup primer with a 94% natural gel formula. It is designed to smooth the skin, provide hydration, and grip makeup for up to 12 hour…
Face Gel · AU
Multi-Purpose Gel Primer
- Multi-Purpose Gel Primers are hybrid products that bridge the gap between skincare and makeup. - These lightweight gels provide a boost of hydration while creating a smooth, even canvas for foundation application. - They often contain skin-loving ingredients like hyaluronic acid that plump the skin and help makeup last longer. - The gel texture feels refreshing and absorbs quickly, without leaving a greasy residue.
Stage
growing
Trend score
75
Price range
AUD 12.49–63
Social posts
3
Brands shaping this trend
Giorgio Armani
The Giorgio Armani Luminous Silk Hydrating Primer features a melting gel formula designed to provide up to 48 hours of hydration and impart a youthful, healthy glow. This versatile primer can be used…
Charlotte Tilbury
A true hybrid product, the Charlotte Tilbury Hollywood Flawless Filter functions as a primer, highlighter, and light coverage foundation. This multi-purpose product blurs imperfections and imparts a r…
Marketplace examples
shopee
Rimmel Multi-Tasker All Day Grip & Breathable, Clear, Primer, Lightweight, Breathable, Gel Texture, Preps Skin, Vegan Formula, 24ml
AUD 25
shopee
Boobeen Moisturising Makeup Base, Long Lasting Gel Face Base, Evens and Brightens Skin Tone, Grips Makeup Gel Primer for Face
AUD 17.99
shopee
Erinde Erinde Hydrating Primer Gel, Gel-Based Primer, Foundation Makeup Primer for Face, Hydro Grip Primer, Smoothing Skin, Gripping Makeup #01
AUD 12.99