
These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
A natural-based formula with arnica, hypericum, and calendula, suitable for use before and after physical activity. It provides anti-inflammatory properties to relieve muscle and joint pain and is compatible with other therapeutic applications like ice/heat packs or as a coupling agent for physiotherapeutic ultrasound. The non-greasy gel is designed for easy application and quick absorption.
Key Product: Solugel

MARKET LEADER
A multi-purpose muscle balm using Australian native botanicals, with Kunzea oil as a key ingredient. It soothes tired muscles, calms bruises, eases redness, and alleviates skin irritations. Its application extends to pre and post-workout recovery, helping to relax muscles and assist with healthy circulation.
Key Product: Kunzea Muscle Balm

MARKET LEADER
A balm for use before and after sport or exercise for preparation and recovery. It provides a gentle warming sensation to promote circulation. Formulated with emu oil, wintergreen oil, and capsicum annum, it delivers rapid relief from muscle and joint pain, sprains, and strains.
Key Product: Muscle & Joint Balm
Current bestsellers and viral hits defining the consumer expectation.

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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, suggesting high engagement and increasing popularity. While specific sales volume is unavailable, the rapid growth in search suggests significant commercial traction and potential for high sales.
Search interest for multi-purpose sports gels has shown a significant upward trend, indicating growing consumer demand. The product's versatility in supporting athletes throughout their entire activity cycle is driving this increased attention.
Google Trends (12 Months)
TikTok Posts
87 posts analyzed
fisiocrem
Celebrated Australian swimming icon with four Olympic gold medals, who is now a public figure, motivational speaker, and media personality.
A professional surfer on the World Surf League (WSL) Championship Tour and founder of the 'All Australian Beach Body Fitness' app.
Captain of the Australian Test cricket team and one of the world's best fast bowlers.