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Trend: growing

Multi-Purpose Sports Gels

  • -These are versatile gels designed for the complete athletic lifecycle—pre-, during-, and post-exercise.
  • -Formulations aim to prepare muscles for activity, reduce the risk of injury, and alleviate pain from chronic conditions.
  • -Ingredients often include a mix of traditional anti-inflammatories and herbal extracts like Arnica.
  • -They are available in various convenient formats, including pumps and travel-sized tubes.
Multi-Purpose Sports Gels image 1
1

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Fisiocrem product

Fisiocrem

MARKET LEADER

A natural-based formula with arnica, hypericum, and calendula, suitable for use before and after physical activity. It provides anti-inflammatory properties to relieve muscle and joint pain and is compatible with other therapeutic applications like ice/heat packs or as a coupling agent for physiotherapeutic ultrasound. The non-greasy gel is designed for easy application and quick absorption.

Key Product: Solugel

Zea Relief product

Zea Relief

MARKET LEADER

A multi-purpose muscle balm using Australian native botanicals, with Kunzea oil as a key ingredient. It soothes tired muscles, calms bruises, eases redness, and alleviates skin irritations. Its application extends to pre and post-workout recovery, helping to relax muscles and assist with healthy circulation.

Key Product: Kunzea Muscle Balm

Emu Tracks product

Emu Tracks

MARKET LEADER

A balm for use before and after sport or exercise for preparation and recovery. It provides a gentle warming sensation to promote circulation. Formulated with emu oil, wintergreen oil, and capsicum annum, it delivers rapid relief from muscle and joint pain, sprains, and strains.

Key Product: Muscle & Joint Balm

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Cooling Muscle And Joint Multi-Purpose Sports Gels muscle recovery gel
TikTokVIRAL HIT
@marina.meisterfriseur

Cooling Muscle And Joint Multi-Purpose Sports Gels muscle recovery gel

291,028 Views

2,443 likes

Source this Product
Epsom Salts And Arnica Multi-Purpose Sports Gels muscle recovery gel
TikTokVIRAL HIT
@mariareviewsit

Epsom Salts And Arnica Multi-Purpose Sports Gels muscle recovery gel

303,918 Views

1,413 likes

Source this Product
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3

Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
75

The trend shows strong upward momentum in search interest, suggesting high engagement and increasing popularity. While specific sales volume is unavailable, the rapid growth in search suggests significant commercial traction and potential for high sales.

Search interest for multi-purpose sports gels has shown a significant upward trend, indicating growing consumer demand. The product's versatility in supporting athletes throughout their entire activity cycle is driving this increased attention.

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

87

TikTok Posts

🎵 TikTokTrendingHigh Sentiment
Positive
63.5%
Neutral
23.4%
Negative
13.1%

87 posts analyzed

Celebrity Adoption

Libby Trickett

fisiocrem

Celebrated Australian swimming icon with four Olympic gold medals, who is now a public figure, motivational speaker, and media personality.

Sally Fitzgibbons

A professional surfer on the World Surf League (WSL) Championship Tour and founder of the 'All Australian Beach Body Fitness' app.

Pat Cummins

Captain of the Australian Test cricket team and one of the world's best fast bowlers.