This trend focuses on hand washes formulated with natural, plant-based, and biodegradable ingredients. These products are often vegan, cruelty-free, and packaged in recycled or recyclable materials.
Trend signals, demand data, and market insights for this product
55/100
growing
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Biowash
A chef, television presenter, and author, Bela Gil is one of Brazil's most prominent voices for healthy, natural, and sustainable living.
Lojas Renner
A highly acclaimed and influential actress, Taís Araújo is a significant figure in Brazilian media, recognized for her engagement in social and environmental causes.
A renowned actress and social activist, Camila Pitanga has a long-standing public profile as a spokesperson for human rights and environmental issues. She was appointed as a National Ambassador for UN Women Brazil.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Natura's Ekos line hand soap features a 94% natural, 100% vegan, and biodegradable formula. It contains raw Brazil nut oil, rich in Omega 6 and 9, providing anti-dryness benefits and creating a protective film on the skin. The brand supports Amazon communities through ethical sourcing and offers eco-friendly refill options.
Key Product: Ekos Castanha Sabonete Líquido para Mãos
MARKET LEADER
From the Terrapeutics line, this liquid soap is formulated with vegetable glycerin and a high concentration of natural Brazil nut extract, which has antioxidant and moisturizing properties. The formula is biodegradable, paraben-free, and contains no ingredients of animal origin. The brand uses FSC-certified paper for its packaging.
Key Product: Terrapeutics Castanha do Brasil Sabonete Líquido
MARKET LEADER
This Lavender & Mint liquid hand wash is vegan and sustainable, formulated with 92.7% vegetable and mineral ingredients. It is free from parabens and triclosan, using essential oils of lavender and mint for a refreshing sensory experience. The product is cruelty-free and uses plant-derived cleansing agents.
Key Product: Sabonete Líquido Lavanda e Menta
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