Sourcy

Protein Snacks · US

Next-Gen Meat Snacks

- This theme focuses on the evolution of traditional meat snacks like jerky and meat sticks. - Key attributes include clean labels, such as "grass-fed," "no added nitrates," and "no added sugar." - The category is expanding beyond beef to include turkey, chicken, and even alternative proteins like venison and bison. - Formats are diversifying to include meat-and-cheese kits and other convenient, on-the-go options.

Stage

growing

Trend score

75

Price range

USD 5.47–64.99

Social posts

3

Brands shaping this trend

Carnivore Snax

Carnivore Snax has redefined the meat snack category with its unique "meat chips," which are thin, crispy slices of whole-cut meat. The brand champions a minimalist approach, using only two ingredient…

Chomps

Chomps has become a leader in the "clean" meat stick segment by offering a product that is Whole30 Approved, zero-sugar, and widely accessible in over 51,000 stores nationwide. The brand focuses on si…

EPIC Provisions

EPIC Provisions is credited with creating the meat bar category, offering a unique and creative alternative to traditional jerky and sticks. Their Bison Bacon Cranberry Bar is an iconic product that c…

Marketplace examples

shopee

Old Wisconsin Turkey Sausage Snack Sticks, Naturally Smoked, Ready to Eat, High Protein, Low Carb, Keto, Gluten Free, 16 Ounce Resealable Package

USD 9.85

shopee

Tillamook Country Smoker Smoked Sausage, Hunter's Sausage, 16 Ounce (36 Count Meat Sticks Bulk Pack) Real Hardwood Smoked, Low Carb, High Protein Ready to Eat Keto Snack

USD 15.99

shopee

Chomps Grass-Fed and Finished Original Beef Jerky Snack Sticks 10-Pack - Keto, Paleo, Whole30, 10g Lean Meat Protein, Gluten-Free, Zero Sugar Food, Non-GMO

USD 24.19