These smart rings are designed to offer convenience and control beyond health tracking. A primary feature is the inclusion of NFC (Near Field Communication) technology, allowing the ring to be used for contactless payments, as a digital key for smart locks, or to share contact information.
Trend signals, demand data, and market insights for this product
65/100
growing
R$8 - R$368
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
JAKCOM
Tech channels and influencers on platforms like YouTube who serve as a primary source of information for Brazilians interested in emerging technology, demonstrating practical use cases for new gadgets.
Samsung
A leading technology journalist and influencer in Brazil, and a prominent face for the YouTube channel Canaltech. Her analyses and hands-on reviews reach a massive audience, shaping public perception and purchase decisions.
Prolo
Tech media outlets in Brazil that have started covering emerging categories and significant new products like the Prolo Ring, which represents the next step in the 'Control' theme for smart rings.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Samsung Galaxy Ring is a comprehensive health and wellness tracker with integrated control and NFC functionalities. It allows users to manage connected Samsung devices with simple gestures, such as a "double pinch" to take photos remotely or dismiss alarms. The ring also incorporates NFC technology for contactless payments through Samsung Pay, a feature confirmed for the Brazilian market. Built from titanium, it is positioned as a premium, iconic product for consumers within the Samsung ecosystem.
Key Product: Galaxy Ring
MARKET LEADER
The Jakcom R5 is a versatile smart ring known for its extensive NFC capabilities at an accessible price. It can emulate up to six different RFID cards, functioning as a key card for doors, a public transport pass, or an access card. It also enables users to trigger smart home devices and routines, such as those in the Mi Home ecosystem, or execute custom automations on smartphones through Apple Shortcuts with a simple tap, making it a central tool for managing a user's digital and physical environment.
Key Product: Jakcom R5
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