Sourcy

Perfume · BR

Olfactive Escapism Perfume

- This trend is all about fragrances that transport the wearer to a different place, evoking feelings of vacation, freedom, and happy memories. - In Brazil, this translates to a surge in perfumes with solar, fruity, and tropical notes. - Fragrances featuring native Brazilian fruits like pitanga and bromélia are central to this theme. - These perfumes are often fresh, vibrant, and designed to be worn during the day, especially in the summer.

Stage

growing

Trend score

55

Price range

BRL 14.9–590

Social posts

3

Brands shaping this trend

O Boticário

The latest addition to the iconic Floratta line, Romance de Verão (Summer Romance), is a direct invitation to an unforgettable summer love story. O Boticário designed this fragrance to capture the fee…

Natura

Natura's Kaiak Oceano captures the essence of marine escapism, offering a sensory dive into the deep blue. The fragrance is designed to evoke the feeling of the ocean breeze and the salty water on the…

Paco Rabanne

The Invictus line from Paco Rabanne has been a global symbol of power and victory, and the recent Invictus Victory Elixir intensifies this narrative into a potent form of escapism. This fragrance is d…

Marketplace examples

amazon

Águas Frutas Tropicais Desodorante Colônia 170 ml

BRL 63.99

amazon

Tropical Kiss By Marina Scent.br Eau de Parfum

BRL 110.41

amazon

Phebo Colônia Desodorante Verbena Tropical Origens 200ml

BRL 69.99