Sourcy

Body Wash · AU

Perfumed Body Wash

- This trend elevates the daily shower into a luxurious, sensory experience through sophisticated and lasting fragrances. - These body washes feature complex scent profiles designed like traditional perfumes, with distinct top, middle, and base notes. - Popular scent families include gourmand notes, fresh and fruity blends, and elegant floral compositions. - Brands are positioning these products as a way to layer fragrance, leaving a subtle scent on the skin that can be worn alone.

Stage

emerging

Trend score

15

Price range

AUD 2.49–45

Social posts

1

Brands shaping this trend

Aesop

Aesop, a brand renowned for its minimalist aesthetic and high-quality botanical formulations, offers the "A Rose By Any Other Name Body Cleanser." This product is iconic for its warm, unconventional f…

Glasshouse Fragrances

Glasshouse Fragrances, a prominent Australian brand celebrated for its evocative home and personal fragrances, has a standout perfumed body wash in its "Kyoto in Bloom Camellia & Lotus Body Wash." Thi…

Sol de Janeiro

Sol de Janeiro has become a globally recognized brand, and its "Brazilian 4Play Moisturizing Shower Cream-Gel" is an iconic product that perfectly represents the perfumed body wash trend. Famous for i…

Marketplace examples

shopee

Lux Bright Camellia Brightening Essence Body Wash 500 ml

AUD 14.61

shopee

Lux Secret Poppy with Bergamot Oil Body Wash 600 ml

AUD 12.9

shopee

Aveeno Daily Moisturising Light Fragrance Gentle Scent Body Wash Nourish Hydrate Normal Dry Sensitive Skin PH-Balanced 1L

AUD 12.99