





These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
Part of the 'Life by Vivara' collection, these stud earrings are known for their colorful enamel and whimsical motifs like fruits or animals. They are designed for trend-conscious consumers who enjoy personalizing their style and adding a touch of lightheartedness to their summer outfits.
Key Product: Life by Vivara Stud Earrings

MARKET LEADER
From the 'Pop Chain' collection, these stud earrings represent a more playful side of the high-end brand. They feature bright, enameled colors like pink and green on silver, offering a sophisticated yet fun accessory for a fashion-forward audience.
Key Product: Pop Chain Stud Earring
MARKET LEADER
An iconic handmade stud earring featuring a banana design that captures the tropical and fun-loving spirit of a Brazilian summer. It is a top-of-mind product for consumers looking to make a bold and humorous fashion statement with creative and unconventional accessories.
Key Product: Brinco Feminino Banana
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance, especially with its connection to summer and vacation themes. However, the lack of sales data and some fluctuations in search interest prevent a higher score.
Search interest for Playful Summer Studs shows a general upward trend, particularly with recent spikes, indicating growing popularity. The theme is associated with seasonal fashion and vacation vibes, suggesting it's building momentum.
Google Trends (12 Months)
Acrílicos Divertidos
A singer, songwriter, actress, and director who gained significant mainstream influence after her participation in Big Brother Brasil 20. Known for her authentic and creative style, she is a key trendsetter for a young and engaged audience.
Sol Acessórios
A television host, actress, and one of Brazil's most prominent media personalities and fashion influencers. Her style is known for being bold, eclectic, and always ahead of the curve, making her a powerful trend driver.
Maré Acessórios
An internationally recognized actress and one of Brazil's most influential celebrities in the fashion world. She is known for mixing high fashion with more accessible and fun pieces, often sparking trends.