Sourcy

Deodorant · MX

Probiotic-Infused Deodorant

- This innovative theme involves the incorporation of probiotics—beneficial bacteria—into deodorant formulations. - The principle behind this is to support the skin's natural microbiome to combat odor-causing bacteria more effectively. - These deodorants aim to balance the skin's ecosystem rather than simply masking odor or blocking sweat. - Products from brands like Garnier and other niche players are introducing this concept to the Mexican market.

Stage

growing

Trend score

55

Price range

USD 0–0

Social posts

1

Brands shaping this trend

Garnier

An antitranspirant formulated with fractions of probiotics intended to care for and help repair the skin's natural barrier. It promises 72-hour protection, is dermatologist-approved, and aims to nurtu…

La Rosée

This deodorant uses probiotics to regulate perspiration and neutralize bad odors while absorbing moisture with diatomaceous earth. Its formula is 99% of natural origin, free from aluminum salts and al…

Biosme

Certified organic deodorants formulated with active probiotics to act as a "freshness ally." The brand emphasizes its organic certification and the use of natural active ingredients to regulate perspi…