These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A perennial favorite and often hailed as the best overall foundation, Giorgio Armani's Luminous Silk Foundation is iconic for its ability to create a flawless, radiant complexion that looks like second skin. Its Micro-fil™ technology allows the lightweight, silky texture to glide on seamlessly, providing a buildable medium coverage that blurs imperfections without masking the skin's natural beauty. This foundation is a red-carpet staple, celebrated for delivering a lit-from-within glow that is both photo-ready and perfect for everyday wear. It pushes the radiant trend by offering a luminous, but not greasy, finish that has set the standard for a sophisticated glow.
Key Product: Luminous Silk Foundation
MARKET LEADER
Specifically engineered to impart a glowing finish, the Dior Forever Skin Glow foundation offers a radiant complexion that lasts all day. This foundation is celebrated for its hydrating formula, which is enriched with floral extracts to improve the skin's quality over time. It provides a medium, buildable coverage that evens out the skin tone while enhancing its natural luminosity. By combining long-wear performance with a dewy, hydrated look, this product is a top choice for those who want to achieve a radiant finish without compromising on coverage or comfort, making it a key player in the glowy skin trend.
Key Product: Dior Forever Skin Glow Foundation
MARKET LEADER
A favorite among beauty editors, the NARS Light Reflecting Foundation is designed to create a natural, luminous finish that looks like real skin. This innovative formula contains skincare ingredients that help to defend against environmental aggressors and blue light while improving skin clarity over time. It offers a breathable, medium-buildable coverage that blurs imperfections and smooths the look of skin. The foundation's key contribution to the radiant trend is its ability to manipulate light, creating a soft-focus effect that leaves the skin looking effortlessly luminous and healthy.
Key Product: Light Reflecting Foundation
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, sales volume is moderate and consistent across both value and premium segments, indicating a mature market. The trend has strong cultural relevance but lacks significant upward momentum.
Search interest for radiant finish foundation has remained consistently stable over the past year. The trend is well-established, focusing on a natural, healthy glow that aligns with current beauty preferences.
Google Trends (12 Months)
TikTok Posts
3 posts analyzed
Armani Beauty
Global pop sensation and actress, known for her signature "baby angel" makeup look and luminous complexion.
NARS
Global pop sensation and actress, known for her signature "baby angel" makeup look and luminous complexion.
Lancôme
Actress, fashion icon, and a prominent brand ambassador for Lancôme, known for flawless and sophisticated makeup looks.