These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Ureadin Podos Gel Oil is a standout product for its innovative gel-oil texture that allows for quick absorption without a greasy residue. It is highly effective for treating dry, rough, and cracked feet, with visible results often reported within a few days of use. The formula's exfoliating action helps to eliminate roughness and thickened skin, while its intense hydrating components, including 10% Urea, work to repair fissures and restore the skin's softness. This combination of rapid, noticeable results and a pleasant application experience has made it a go-to for consumers seeking an effective solution for severe dryness and exfoliation.
Key Product: Ureadin Podos Gel Oil
MARKET LEADER
CeraVe's SA Renewing Foot Cream is widely recognized and frequently recommended by dermatologists in Brazil for its dual-action formula that exfoliates and restores the skin barrier. It contains salicylic acid, which provides a gentle peeling effect to smooth rough skin and remove dead cells, directly addressing the exfoliating aspect of the trend. The inclusion of three essential ceramides and hyaluronic acid helps to repair and maintain the skin's natural protective barrier, ensuring long-lasting hydration. Its non-irritating, fragrance-free formula is suitable for extremely dry and irregular skin, pushing the trend for products that are both effective and gentle.
Key Product: SA Renewing Foot Cream
MARKET LEADER
Granado, a traditional and beloved Brazilian brand, offers an iconic product with its Pink Cracked Heel Repair. This cream is specifically formulated for the intensive repair of the thick, dry skin on heels. Its powerful hydrating action comes from a formula rich in lanolin, a potent emollient that creates a protective barrier to prevent moisture loss and accelerate skin regeneration. While it focuses more on intense repair, its effectiveness in softening and eliminating the hard, dead skin of cracked heels aligns with the consumer desire for smoother, renewed feet, making it a classic and trusted choice.
Key Product: Pink Reparador de Calcanhares Danificados
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some recent upward movement, it remains at a moderate level. The lack of sales history prevents a higher score, but the growing consumer interest in effective, ingredient-focused skincare suggests potential.
Search interest for this product has been relatively low and stable, with recent spikes indicating a potential increase in consumer curiosity. The trend is gaining traction as people seek targeted solutions for foot care.
Google Trends (12 Months)
TikTok Posts
Tenys-Pé Baruel
A Brazilian television host, actress, and social media influencer. Her frequent appearances at Carnival in high heels necessitate intensive foot care, a topic she has discussed publicly.
Granado
A major Brazilian actress and singer known for her comprehensive self-care routines, which include foot care and exfoliation.