These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A quintessential retro timepiece, the Casio A168WA-1WDF is an icon of the 1980s that remains a top seller in Brazil. Its enduring popularity lies in its simple, versatile design, featuring a stainless steel band and a classic square digital face. This model is celebrated for its reliability and essential features, including an illuminator backlight, stopwatch, and daily alarm, which defined a generation of digital watches. The A168WA-1WDF's unisex appeal and affordable price point make it a go-to accessory for trend-conscious consumers looking to add a touch of vintage authenticity to their style. Its widespread availability and recognition solidify its status as a top-of-mind product for the retro theme.
Key Product: Vintage A168WA-1WDF
MARKET LEADER
Mondaine, a brand well-regarded in Brazil, has embraced the retro trend with its vintage-inspired digital collection. The 32220LPMVPE3 model stands out with its distinctive square case and all-black stainless steel finish, offering a sleek and contemporary take on a classic design. It features a negative LCD display, where light numbers are set against a dark background, enhancing its modern-retro aesthetic. This watch is marketed as a timeless accessory, perfect for daily wear and easy to style, pushing the trend by blending vintage form with a modern, minimalist colorway.
Key Product: Digital Vintage 32220LPMVPE3
MARKET LEADER
Champion is a popular Brazilian brand that has successfully captured the retro-futuristic aesthetic with its line of LED digital watches. The CH40080 series, available in various colors like gold and rose gold, features a clean, buttonless face that illuminates the time in a classic red LED format at the touch of a button. This design is a direct nod to the earliest digital watches of the 1970s. The watch's mirrored display when inactive adds to its sleek and mysterious appeal, making it a statement piece. By focusing on the novelty of early digital displays, Champion helps push the retro trend beyond the 80s LCD look, reintroducing an even earlier, iconic style to the market.
Key Product: LED CH40080
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural attention driven by fashion and a desire for authenticity. While sales volume data is unavailable, the increasing search interest suggests growing commercial traction.
Interest in retro digital watches shows a clear upward trajectory with recent spikes, indicating growing popularity. This trend is driven by a desire for nostalgic and minimalist aesthetics as a counterpoint to modern technology.
Google Trends (12 Months)
TikTok Posts
71 posts analyzed
3 posts analyzed
Casio (G-Shock)
Lorenzo "L7NNON" Jordan is a prominent Brazilian rapper and singer-songwriter, one of the most-streamed artists in Brazil, and a powerful trendsetter in urban and streetwear culture. He was announced as the new brand ambassador for G-Shock in Brazil in November 2025.
Chilli Beans
Ludmilla Oliveira da Silva, known as Ludmilla, is a multi-award-winning singer, songwriter, and one of Brazil's biggest pop and funk artists. She holds immense influence over the mass market and is celebrated for her powerful music and bold, trendsetting fashion statements.