These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Elástico de Cabelo Scrunchie Cetim by Needs is an iconic product in the Brazilian market due to its vast availability and association with one of the country's largest drugstore chains. As a private label brand for Droga Raia and Drogasil, Needs offers an accessible and reliable version of the satin scrunchie trend. This product is designed to be gentle on the hair, preventing breakage and frizz thanks to its smooth satin fabric. Its presence in major, trusted retail locations makes it a go-to choice for a wide range of consumers looking to embrace the satin sheen trend with a practical, everyday accessory. The focus is on the functional elegance of the satin, providing a sophisticated and hair-friendly option for ponytails and buns.
Key Product: Elástico de Cabelo Scrunchie Cetim
MARKET LEADER
Ziovara is an independent, trendy Brazilian brand known for its cool and exclusive apparel and accessories. Their scrunchies are a key part of their accessory line, pushing the satin sheen trend forward with a fashion-forward approach. While not a specific 'model,' their collection of satin scrunchies features various colors and sometimes incorporates unique details that align with their overall aesthetic. These scrunchies are more than just a hair tie; they are a style statement that reflects the brand's ethos of self-expression. By offering satin scrunchies, Ziovara caters to a trend-aware audience that seeks out accessories from distinctive, authoral brands to complete their looks.
Key Product: Scrunchie de Cetim
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows moderate engagement with recent peaks in search interest, and the product's functional and aesthetic appeal suggests potential for continued growth in sales volume.
Search interest for satin sheen hair ties shows a fluctuating but generally upward trend, indicating growing popularity. The trend is supported by its practical benefits and elegant aesthetic, suggesting continued interest.
Google Trends (12 Months)
6 posts analyzed
A highly influential actress and fashion icon in Brazil, known for her sophisticated and trendsetting style. Her fashion choices are closely watched and can significantly boost a trend's popularity.
One of Brazil's biggest international music superstars with global influence. Her bold and dynamic style choices are a source of inspiration for her massive fanbase, and trends she adopts quickly gain widespread attention.