Sourcy

Protein Snacks · AU

Savoury Crunch Protein Snacks

- This theme focuses on the growing popularity of savoury protein snacks, moving beyond the traditional sweet protein bar. - It includes established products like beef jerky and a new wave of innovative savoury options like protein chips and crisps. - Protein chips and crisps are often made from ingredients like soy or pea protein and come in a variety of classic chip flavours. - These snacks offer a high-protein, lower-carb alternative to traditional potato chips.

Stage

growing

Trend score

65

Price range

AUD 3.56–100

Social posts

5

Brands shaping this trend

Muscle Nation

Muscle Nation has successfully tapped into the quintessential Australian palate with its innovative Protein Puffs. These light and crispy puffs are oven-baked, not fried, and deliver a significant pro…

KOOEE! Snacks

KOOEE! has established itself as a premium, Tasmanian-based brand focused on high-quality, natural meat snacks. Their Sea Salt Beef Jerky is a flagship product that resonates with consumers seeking cl…

Quest Nutrition

Quest Nutrition is a globally influential brand renowned for its low-carb, high-protein products, and its Tortilla Style Protein Chips are a prime example of savoury innovation. These chips are specif…

Marketplace examples

shopee

Quest Nutrition Tortilla Style Protein Chips Variety Pack (Pack of 8)

AUD 38

shopee

Quest Nutrition Tortilla Style Protein Chips, Ranch, High Protein, Low Carb, Baked, 32g (Pack of 8)

AUD 31.12

shopee

Quest Nutrition Cheese Crackers, Cheddar Blast, 10g Protein, 5g Carbs, 2g Sugar, Made with Real Cheese, 8 Packs (30g bags)

AUD 31.5