These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Terrapeutics line from Granado is renowned for turning bath time into a therapeutic ritual, and the Lavender Body Scrub is a prime example. It is celebrated for its ability to provide a relaxing and aromatic experience. The scrub's formula is designed to be gentle yet effective, using natural ingredients to exfoliate and nourish the skin. The standout feature is its calming lavender fragrance, which is consistently praised for creating a sense of well-being and tranquility, making the exfoliation process a truly sensorial escape. The delicate texture ensures a comfortable application, leaving the skin smooth and delicately scented.
Key Product: Esfoliante Corporal Terrapeutics Lavanda
MARKET LEADER
Natura's Ekos line is famous for using Brazilian biodiversity ingredients, and the Castanha Body Scrub is an iconic product within this range. This scrub offers a rich and comforting sensorial experience, primarily through its creamy texture and signature fragrance. It is formulated with raw Castanha oil from the Amazon, which provides deep nourishment and hydration to the skin. Consumers appreciate the pleasant and enveloping fragrance of castanha, which makes the application a relaxing moment. The combination of effective exfoliation with a powerful olfactory and textural experience makes this product a top choice for those seeking a sensorial journey in their skincare routine.
Key Product: Esfoliante Corporal Natura Ekos Castanha
MARKET LEADER
Lola Cosmetics is a trendy and influential brand known for its creative and effective formulations. The Açaídêra Body Scrub is a consumer favorite, specifically highlighted for its "delicious aroma for a renewing sensorial experience". This product prepares the skin for better hydration by smoothing and evening its texture. The fragrance is a key attribute that users rave about, cementing its status as a go-to for a sensorial and enjoyable exfoliation. The brand's fun and conscious approach, combined with a product that delivers a powerful aromatic punch, makes the Açaídêra scrub a top-of-mind choice for trend-aware consumers.
Key Product: Açaídêra
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and strong cultural relevance through its emphasis on self-care and sensory experiences. However, the lack of sales data prevents a higher score.
Search interest shows a pattern of increasing interest in specific periods, indicating a growing trend. The focus on self-care and sensory experiences aligns with current consumer desires for at-home indulgence.
Google Trends (12 Months)
TikTok Posts
78 posts analyzed
O Boticário
A prominent Brazilian actress known for her roles in major TV Globo soap operas. She is a fashion and beauty icon and was announced as the face of O Boticário's new line in April 2025.
Intt Cosméticos
An A-list Brazilian actress with a career spanning decades in television and film. She launched her own line of personal care products in collaboration with Intt Cosméticos.