Ilia
A standout in the clean beauty space, this lightweight formula merges makeup, skincare, and sun protection. It offers light, dewy coverage while actively improving the skin. The formulation includes p…
Foundation · US
Serum-Infused Foundation
- Serum-infused foundations are hybrid products that merge the coverage of a foundation with the potent benefits of a skincare serum. - These innovative formulas are packed with active ingredients like hyaluronic acid, niacinamide, and peptides, offering long-term skin improvement. - The texture is typically lightweight and fluid, providing buildable, radiant coverage that enhances the skin's natural texture.
Stage
sustained
Trend score
55
Price range
USD 4.5–55
Social posts
5
Brands shaping this trend
Clinique
From a brand long trusted for its dermatologically-minded approach, this foundation offers a different take on the serum trend with a satin matte finish. It is a weightless, full-coverage liquid found…
Haus Labs by Lady Gaga
Representing the new wave of innovative and influential brands, this foundation has quickly become a favorite for its advanced formula and inclusive shade range. It provides medium-coverage with a lum…
Marketplace examples
shopee
L'Oreal Paris True Match Nude Hyaluronic Tinted Serum Foundation with 1% Hyaluronic acid, Medium 4-5, 1 fl. oz.
USD 15.82
shopee
MISSHA M PERFECT COVER SERUM BB CREAM No.27 Honey Beige- Medium with Cool/Neutral Undertone, BB Cream by Cardi B Pick, Skin Tint, Tinted Moisturizer, Skin Care Foundation Makeup, 1.18 Fl oz
USD 18.2
shopee
Revlon Illuminance Tinted Serum, Triple Hyaluronic Acid, Evens Out Skin Tone Over Time and Hydrates All Day, SPF 15, 317 Tan Sand, 0.94 fl oz.
USD 7.79