Sourcy

Foundation · PH

Skin-Like Finish Foundation

- This trend is about foundations that mimic the natural texture of skin, offering a "your skin but better" effect. - These products are typically lightweight, breathable, and provide a seamless, undetectable finish. - The emphasis is on evening out skin tone without masking the skin's natural character. - Formulas are often serum-like or water-based, providing light to medium buildable coverage that feels comfortable throughout the day.

Stage

growing

Trend score

75

Price range

PHP 58–840

Social posts

5

Brands shaping this trend

Frezyderm

Specifically designed for the Philippine climate, this foundation from Greek dermatological brand Frezyderm uses "Second Skin Velvet Technology" to create a seamless, velvety matte finish that looks a…

GRWM Cosmetics

From the popular local brand GRWM Cosmetics, the Radiant Skin Luminous Foundation is celebrated for providing a lightweight, skin-like finish. It offers medium coverage that is buildable, allowing for…

NARS

The NARS Light Reflecting Foundation has become an iconic choice for consumers seeking a natural, skin-like appearance. This foundation is a makeup-skincare hybrid that blurs imperfections and smooths…

Marketplace examples

amazon

SACE LADY Sunscreen Foundation Skin-like Finish Primer Natural Matte Breathable Film Dual Peptide Serum SPF30 PA+++ 8g

PHP 179

amazon

SACE LADY Liquid Foundation Matte Poreless Finish Waterproof Ultra-HD Medium Coverage Face Makeup

PHP 158

amazon

Silky Girl Matte All Day Serum Foundation

PHP 149