Sourcy

Foundation · PH

Skincare-Hybrid Foundation

- The line between skincare and makeup continues to blur with this trend, often called "skinification." - These foundations are formulated with active skincare ingredients that offer long-term benefits. - Common ingredients include hyaluronic acid for hydration, niacinamide to brighten skin and control oil, Centella Asiatica to soothe, and antioxidants to protect the skin. - Many also come with built-in SPF and blue light protection, making them multi-functional products.

Stage

growing

Trend score

75

Price range

PHP 25–289

Social posts

3

Brands shaping this trend

NARS

An advanced makeup-skincare hybrid with 70% skincare ingredients, designed to improve skin clarity over time. Powered by NARS's exclusive Light Reflecting Complex, it moisturizes and boosts radiance.…

Happy Skin

A serum-enriched cushion foundation from a local Filipino brand that provides a healthy, fresh matte finish. It is packed with Hyaluronic Acid, Kahai Oil, Squalane, and Niacinamide to moisturize, prom…

Clinique

A foundation that combines full coverage with the power of a serum, featuring three serum technologies. Its key ingredients include hydrating Hyaluronic Acid, texture-refining Salicylic Acid, and brig…

Marketplace examples

amazon

BUY 1 TAKE 3 SPF 90+ Sunscreen Foundation Lightweight, Non-Greasy Water-Resistant Protects Perfects

PHP 52

amazon

Nude Makeup Facial Foundation Waterproof Cover Blemish Base Fluid Concealer Oil Control Lasting Brighten Skin BB Cream Cosmetics

PHP 53

amazon

BUY 1 TAKE 1 SPF 90+ Sunscreen Foundation Lightweight, Non-Greasy Water-Resistant Protects Perfects

PHP 58