Dove
Recently launched in Brazil in late 2025, the Dove All Body Deo represents a significant push by a major brand into the skincare-infused deodorant space. This product line is designed for use on vario…
Deodorant · BR
Skincare-Infused Deodorant
- This trend involves deodorants that offer additional skincare benefits beyond odor protection. - Formulations are being enhanced with ingredients traditionally found in facial skincare, such as hyaluronic acid for hydration and niacinamide for soothing. - These agents also help with issues like underarm hyperpigmentation. - This deodorant trend positions the product as a multi-functional item that both protects and cares for the delicate underarm skin.
Stage
growing
Trend score
65
Price range
BRL 10.59–209.99
Social posts
5
Brands shaping this trend
Principia
Principia, a brand known for its high-concentration active ingredient formulas, has entered the deodorant category with a product that perfectly aligns with the skincare-infused theme. The AD-01 deodo…
Rexona
As a dominant brand in the Brazilian market, Rexona is primarily known for its high-performance antiperspirants. The brand embodies the skincare-infused trend through its Clinical line, particularly i…
Marketplace examples
amazon
Underarm Body Odor Desodorante Aroma Spray Skin Care Remove e Longa Duração Suor Creme
BRL 17.86
amazon
Desodorante Antitranspirante Creme Principia Skincare AD-01 Ácido Lático + Niacinamida 70ml
BRL 50
amazon
Desodorante Tododia Aclarar Com Ação Clareadora novo pele uniforme
BRL 25