Dove
As a major player in the personal care space, Dove has embraced the skincare-infused trend with its VitaminCare+ line. This deodorant is formulated to do more than just provide odor protection; it act…
Deodorant · US
Skincare-Infused Deodorant
- This theme represents the "skinification" of underarm care, where deodorants are enhanced with active skincare ingredients. - Formulations include acids for exfoliation and brightening, niacinamide to improve skin texture, and prebiotics or probiotics to support a healthy skin microbiome. - These multi-functional products offer benefits beyond odor control, such as moisturizing, soothing irritation, and improving skin tone.
Stage
sustained
Trend score
45
Price range
USD 3.95–56
Social posts
5
Brands shaping this trend
Nécessaire
Nécessaire has established itself as a brand at the intersection of personal care and skincare, with its deodorant being a prime example. The formula utilizes a blend of Alpha-Hydroxy Acids (AHAs), sp…
Saltair
Saltair is a contemporary brand that has gained popularity by focusing on serum-based body care, and its deodorant is a flagship product in this category. The formula is built around a 5% concentratio…
Marketplace examples
shopee
Chemist at Play UnderArm Roll-On with 5% AHA| Lactic & Mandelic Acid|Prevents Odour, Brightens Skin & Exfoliates Underarm | For Sensitive Skin | Aqua Fragrance | Alcohol & Aluminium Free | 1.35 fl oz
USD 8.99
shopee
Megababe Skincare Deodorant - The Santal Deo with 72 hour Odor Protection | Holiday Gifts for Women | Restorative Ceramide & Sandalwood | Aluminum-Free, All Natural | 2.6 oz
USD 13.97
shopee
Ivory Aluminum Free Deodorant, Notes of Aloe, 24hr Gentle Deodorant, Dermatologist Tested, Baking Soda Free, Paraben Free, 2.4 oz
USD 3.95