Bruna Tavares
The BT Skin foundation is an iconic product in the Brazilian market, celebrated for its fusion of high-performance makeup with potent skincare ingredients. It features a lightweight, ultra-fluid textu…
Foundation · BR
Skincare-Infused Foundation
- This trend centers on foundations that double as skincare products. - Formulations are enriched with active ingredients such as hyaluronic acid, vitamin C, niacinamide, and SPF. - These hybrid products aim to treat the skin throughout the day, not just cover it. - The trend aligns with the "skinification" movement where makeup provides tangible skin health benefits.
Stage
growing
Trend score
75
Price range
BRL 17–582
Social posts
3
Brands shaping this trend
Eudora
The Hidra Glow foundation, a collaboration between digital influencer Niina Secrets and Eudora, is a best-seller known for delivering a radiant finish combined with skincare benefits. Its exclusive "S…
Vult
Vult's Hidraluronic Matte Foundation is a prime example of the skincare-infused trend reaching the mass market, offering high-quality ingredients at an accessible price point. It successfully balances…
Marketplace examples
amazon
Secret Skin - Corretivo e Base Hidratante com textura fina e alta cobertura
BRL 29.9
amazon
Eelhoe 2 Em 1 Skin-Care Foundation & Concealer Maquiagem Diária , Acabamento Natural , Hidratante , Cobertura Edificável
BRL 17.01
amazon
Matte Skin Care Foundation Base Hidratante Matte 30ml
BRL 21