Spiral or "telephone cord" hair ties are a major trend, valued for their strong, crease-free hold. These ties are perfect for achieving the sleek, polished ponytails and "wet look" hairstyles that are trending for 2026.
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Google Trends (12 Months)
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a pioneer in the spiral hair tie category, Invisibobble has established itself as a leading and influential brand in Mexico. Its products are widely available in major retailers. The brand's innovative design, featuring a smooth, coiled construction, helps to avoid hair breakage and tangles. The spiral shape distributes pressure evenly, providing a strong hold that is comfortable for all-day wear and minimizes creases. The brand offers a variety of lines, including the "Power" version for a stronger grip.
Key Product: Power
MARKET LEADER
Scunci is a major player in the Mexican hair accessory market. Their spiral elastics are designed to be gentle on the hair, thanks to their metal-free and seamless construction that prevents snagging and damage. These hair ties provide a secure and comfortable hold suitable for various hair types and are readily available in popular department stores and supermarkets across Mexico. The brand's spiral offerings come in a variety of colors.
Key Product: Ligas Spirals Multicolor
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