L'Oréal
Has explored integrating QR codes on products globally for interactive experiences. In the Philippines, the brand has used QR codes for virtual try-ons for hair color and makeup, but a specific cosmet…
Cosmetic Tube · PH
Smart & Interactive Cosmetic Tube
- This trend involves the integration of digital technologies into cosmetic tube packaging to enhance consumer engagement. - Features like QR codes and Near Field Communication (NFC) tags provide consumers with access to a wealth of information, such as detailed ingredient lists, tutorials, and brand stories. - Augmented Reality (AR) features can offer virtual try-on experiences, making the purchasing decision more interactive and fun. - This "connected packaging" transforms the tube from a simple container into a digital touchpoint for the brand.
Stage
emerging
Trend score
30
Price range
PHP 520–520
Social posts
0
Brands shaping this trend
Nivea
Has experimented with interactive packaging, such as a campaign in Brazil using QR codes for a personalized skincare quiz. There is no evidence of a similar large-scale, interactive campaign for their…
Ever Bilena
A local Philippine industry leader focused on sustainability and reducing plastic waste. Its current product lines do not feature smart and interactive cosmetic tubes as a key attribute.
BLK Cosmetics
A local Philippine brand known for its travel-friendly and multi-use products. Its current product lines do not feature smart and interactive cosmetic tubes.
Sunnies Face
A local Philippine brand recognized for its minimalist and modern design aesthetic. Its current product lines do not feature smart and interactive cosmetic tubes.
Marketplace examples
amazon
Local-NIIMBOT N1/B18 Thermal transfer smart bluetooth line jewelry gardening medical label machine
PHP 520