Dermalogica
A smart serum with packaging featuring a QR code that leads to an augmented reality experience. This digital portal offers detailed information on the serum's "SmartResponse Technology," interactive c…
Cosmetic Tube · US
Smart & Interactive Cosmetic Tube
- The smart packaging trend involves embedding digital technologies like QR codes, NFC tags, and AR features into the cosmetic tube's design. - By scanning the code or tapping the tag with a smartphone, consumers can access a wealth of information. - This includes ingredient sourcing details, application tutorials, personalized skincare recommendations, and product authenticity verification. - This transforms the physical package into a gateway for digital engagement.
Stage
sustained
Trend score
45
Price range
USD 0–0
Social posts
0
Brands shaping this trend
La Roche-Posay
A sunscreen product that is part of a broader ecosystem of smart sun safety. The packaging encourages consumers to use the brand's digital platforms and online resources for sun protection education,…