O Boticário
For the Christmas 2022 season, the brand included a "Magic Christmas Card" in its gift kits. This card contained a QR code that, when scanned, unlocked a personalized augmented reality experience, all…
Cosmetic Tube · BR
Smart & Interactive Tubes
- This theme incorporates technology into the cosmetic tube to enhance the consumer experience. - This can include QR codes that link to tutorials, product information, or virtual try-on features. - Smart packaging can also offer information on product origin and recycling instructions.
Stage
growing
Trend score
72
Price range
BRL 59.9–297.42
Social posts
3
Brands shaping this trend
Natura
The packaging for the popular Ekos line, including the Hand Pulp tubes, features a QR code. Scanning the code allows consumers to delve deeper into the product's story, revealing information about the…
O Boticário
The perfume's cap is embedded with NFC (Near Field Communication) technology. By bringing a smartphone close to the cap, consumers are directed to the "Her Code Hotel," an exclusive online platform wi…
Marketplace examples
amazon
Smart Micro Incision 15G x 100 mm - Smart GR
BRL 134.9
amazon
Microcânulas Smart Gr Caixa 10un
BRL 145
amazon
Amilia TheraSkin Talco Líquido 80g
BRL 95.19