These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An undisputed icon in the realm of travel bags, the Longchamp Le Pliage Original Travel Bag is the quintessential soft and slouchy companion. Inspired by the Japanese art of origami, this bag is celebrated for its lightweight yet durable recycled polyamide canvas construction. Its ability to fold down into a compact size makes it a practical choice for any journey. The bag's minimalist design, accented with Russian leather trim, exudes a timeless Parisian elegance. The unstructured body allows the bag to be comfortably carried and easily stowed, while its spacious interior can hold everything needed for a weekend trip. The Le Pliage's simple, chic, and highly functional design has cemented its status as a top-of-mind product for trend-aware travelers.
Key Product: Le Pliage Original Travel Bag
MARKET LEADER
The Dagne Dover Landon Carryall has quickly become a favorite among modern travelers seeking a blend of sporty style and thoughtful functionality. Crafted from a soft, pliable neoprene, this bag has a distinctive "puffy" and slouchy look that is both on-trend and practical. The material is lightweight and durable, making it ideal for a variety of travel needs, from a weekend trip to a gym session. The Landon Carryall is designed for organization, featuring a padded laptop sleeve, a shoe bag, and multiple pockets. Available in a range of sizes from extra small to extra large, its versatile and unstructured design allows it to be packed to capacity without feeling rigid, embodying the soft and slouchy trend.
Key Product: Landon Carryall
MARKET LEADER
Cuyana is a brand synonymous with "fewer, better things," and their Classic Easy Zipper Tote is a perfect example of this philosophy applied to the soft and slouchy travel trend. Made from luxurious, lightweight Italian leather, this tote has a naturally slouchy silhouette that develops a beautiful patina over time. The bag is intentionally designed with minimal hardware for a clean, timeless look. Its unstructured form allows for versatile packing, while the zippered top provides security for belongings during travel. The interior is spacious enough to carry essentials for a weekend away, and its elegant, understated design makes it a sophisticated choice for the style-conscious traveler. The brand also offers other slouchy designs, like the Dia Bag, which features a ruched, soft silhouette.
Key Product: Classic Easy Zipper Tote
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is minimal, the value segment shows consistent sales in the thousands and recent growth. The premium segment's sales are declining, but the overall volume and positive trajectory in the value segment contribute to a medium score.
Search interest for this trend is very low and sporadic, indicating it is just beginning to emerge. The cultural context suggests a focus on casual, bohemian styles that are gaining traction.
Google Trends (12 Months)
TikTok Posts
96 posts analyzed
The Row
Dakota Johnson, an American actress and model, is known for her effortlessly chic and understated style. Her fashion choices often receive significant media attention, making her a powerful trendsetter. Johnson's preference for minimalist yet luxurious pieces resonates with a wide audience, influencing many to adopt her relaxed approach to high fashion.
Coach
A globally recognized American supermodel, Bella Hadid is a major force in the fashion industry. With millions of followers on social media, her street style is meticulously documented and emulated. Hadid has a knack for mixing high-end luxury with more accessible brands, making her a key influencer for a broad consumer base.
Madewell (lookalike)
Academy Award-winning actress Jennifer Lawrence is a celebrated figure in Hollywood, known for her relatable personality and elegant style. Her fashion choices, both on and off the red carpet, are closely watched. As she often opts for comfortable yet chic ensembles, her adoption of the slouchy bag trend reinforces its practicality and fashionable appeal.