Vult
Vult's Matte Hidraluronic foundation is a standout product that perfectly captures the soft matte trend by combining a matte finish with skincare benefits. It is frequently praised for providing a com…
Foundation · BR
Soft Matte Foundation
- The soft matte finish is a modern take on the traditional matte foundation. - It offers a shine-free, or "velvet", finish while maintaining a lightweight and comfortable feel. - These foundations control oil and minimize the appearance of pores but are formulated to avoid a flat or cakey look. - The result is a smooth, polished, and natural-looking complexion.
Stage
growing
Trend score
70
Price range
BRL 12.6–319.9
Social posts
3
Brands shaping this trend
Payot
The Boca Rosa Beauty foundation by Payot, created by influencer Bianca Andrade, is an icon in the Brazilian market and a key driver of the matte trend. While described as a matte high-coverage foundat…
Bruna Tavares
BT Skin represents the evolution of the matte trend towards a more skin-like, comfortable finish. Developed by journalist and influencer Bruna Tavares, this foundation is formulated as a liquid base w…
Marketplace examples
amazon
Base Liquida Facial Solft Matte bege Ruby Rose
BRL 12.99
amazon
Base Líquida Soft Matte Bege Ruby Rose HB-8050
BRL 12.8
amazon
Base Líquida Soft Matte Chocolate Ruby Rose
BRL 13.99