Fenty Beauty
The Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation is iconic for its extensive shade range and its revolutionary impact on the beauty industry's approach to inclusivity. In the Philippines, it…
Foundation · PH
Soft Matte Foundation
- The matte foundation trend has evolved into a "soft matte" or "velvety matte" finish. - These modern foundations control oil and shine while providing a smooth, pore-blurring effect without looking flat or cakey. - They often contain hydrating ingredients to ensure comfort and a more natural appearance. - This finish offers a refined, polished look that lasts all day.
Stage
sustained
Trend score
55
Price range
PHP 45–390
Social posts
3
Brands shaping this trend
NARS
The NARS Soft Matte Complete Foundation is a top-tier choice for those seeking a natural-looking, full-coverage matte finish. It features NARS' exclusive Anti-Oxidation Complex, which prevents the fou…
Strokes Beauty Lab
A standout from a popular local brand, the Strokes Soft Veil Filter Foundation is designed with the Filipino complexion and climate in mind. It offers an oil-free, breathable formula with medium-to-fu…
Marketplace examples
amazon
Matte Flawless Waterproof Liquid Foundation Full Coverage Concealer for Long-lasting Makeup (60ml)
PHP 69
amazon
Show Wow liquid foundation 30ML matte+ poreless Long lasting SPF 22PA+++
PHP 45
amazon
FDA Approved DW 2in1 Powder Cushion All in one Oil control Long lasting Waterproof Makeup Cosmetic
PHP 179