Fenty Beauty by Rihanna
A trailblazer celebrated for its extensive shade range and its ability to deliver a soft-focus, shine-free finish. This foundation provides a buildable, medium-to-full coverage that evens out the comp…
Foundation · US
Soft Matte Foundation
- A modern take on traditional matte makeup, offering a refined, velvety finish without the heavy, "cakey" look of the past. - These new formulas are designed to blur imperfections and control shine while still allowing for some natural dimension and light reflection. - They feel more lightweight and comfortable on the skin and are often infused with hydrating ingredients to prevent dryness. - The result is a polished and sophisticated complexion.
Stage
sustained
Trend score
55
Price range
USD 2.7–45
Social posts
3
Brands shaping this trend
NARS
This formula provides full, natural-looking coverage with a comfortable, soft-matte finish that lasts. It features NARS's Anti-Oxidation Complex to prevent color shifting and is formulated to protect…
Dior
A luxury, skincare-infused formula that provides a velvety matte finish with 24-hour wear. It is transfer-proof and heat-resistant, offering a smooth and refined complexion. A significant portion of i…
Marketplace examples
shopee
e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral
USD 9
shopee
Rimmel London Stay Matte Liquid Mousse - 200 Soft Beige - Foundation, Lightweight, Shine Control, Oil-Free, 1oz
USD 3.82
shopee
Nars Soft Matte Complete Foundation
USD 16.43