Yves Saint Laurent
A favorite among Mexican beauty influencers, the YSL All Hours Foundation perfectly encapsulates the strategic coverage trend by offering high, buildable coverage in a surprisingly lightweight, serum-…
Foundation · MX
Strategic Coverage Foundation
- This theme rejects the idea of a uniform, full-coverage mask in favor of a more tailored and precise application. - It involves using lightweight formulas, skin tints, or fluid correctors only where needed to balance redness or imperfections. - The rest of the skin is left bare or lightly veiled, resulting in an almost imperceptible finish. - This technique celebrates the skin's natural variations in tone and texture and aligns with the broader "effortless" makeup trend.
Stage
growing
Trend score
55
Price range
MXN 107.64–761.88
Social posts
0
Brands shaping this trend
NARS Cosmetics
The NARS Light Reflecting Foundation is an iconic product for achieving a natural, radiant look, making it a key player in the strategic coverage movement. It is a unique hybrid of makeup and skincare…
Maybelline New York
A drugstore powerhouse, the Maybelline Superstay Lumi-Matte Foundation delivers high coverage with a modern, strategic finish. This product is lauded for its innovative lightwear technology, which pro…
Marketplace examples
shopee
2025 Nuevo 2-in-1 Foundation Stick Full Coverage, Cover Cream Stick V, Coreana Cover Foundation que Cambia de Color, con Cepillo Desmontable, Base de Maquillaje de Cobertura Completa a Media (Natural)
MXN 199
shopee
Barra de Base de Maquillaje que Cambia de Color,Corrector barra VBase maquillaje barra 2 en 1, cobertura total Base correctora que cambia color con pincel desmontable y prebase cobertura acompleta
MXN 107.64
shopee
Nuevo 2-in-1 Foundation Stick Full Coverage, Cover Cream Stick, Foundation Stick Full Coverage，Base De Maquillaje en Barra 2 en 1,Base en Barra con Brocha，Corrector ligero y cómodo, no se apelmaza, unifica el tono de la piel, adecuado para todos los tonos de piel(Honey 05)
MXN 179