Wash Wild
Wash Wild's Natural Body Wash is a prime example of a product pushing the sustainable trend with its focus on native, natural ingredients and eco-conscious packaging. It features a unique W4C® complex…
Body Wash · AU
Sustainable Body Wash
- This trend encompasses new formats and packaging designed to minimize environmental impact. - It includes a significant move towards refillable systems, where consumers purchase a durable "bottle for life" and replenish it. - Another key innovation is the emergence of water-conscious formats like waterless powder-to-foam body washes and solid cleansing bars. - These products often feature natural, biodegradable formulas and are marketed with a strong eco-friendly message.
Stage
emerging
Trend score
25
Price range
AUD 3.99–44.95
Social posts
3
Brands shaping this trend
Ethique
Ethique is an iconic brand in the zero-waste movement, and its solid body wash bars are a top-of-mind product for sustainability-conscious consumers. The brand's core mission is to eliminate plastic w…
Dove
Dove addresses the sustainable theme from the perspective of a major, mainstream brand by focusing on biodegradable formulas and ethical practices. The Deep Moisture Body Wash features a 98% biodegrad…
Marketplace examples
shopee
Dove Triple Hydrate Body Wash 1 L
AUD 9.5
shopee
Sukin Signature Body Wash 1L, Natural Soap-Free Cleanser with Aloe Vera & Rosehip Oil, Hydrating & Soothing Formula
AUD 11.7
shopee
Aveeno Daily Moisturising Light Fragrance Gentle Scent Body Wash Nourish Hydrate Normal Dry Sensitive Skin PH-Balanced 1L
AUD 12.99