These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A trendy and accessible Mexican brand known for its durable and waterproof jewelry. Their anklets, often adorned with protective symbols like the evil eye, are designed for daily wear and are made of materials like stainless steel with 24K gold plating, resonating with a young, fashion-forward audience.
Key Product: Tobillera Ojo Turco
MARKET LEADER
A significant player in the Mexican jewelry scene, with collections like "The Charm Collection" and "Infinite Luck Collection" designed to incorporate meaningful symbols for personalized amulets. Their heart-themed jewelry is particularly popular, tapping into the universal symbol of love and connection.
Key Product: Tobillera CorazĂłn
MARKET LEADER
A global powerhouse in customizable jewelry with a strong presence in Mexico. The brand's ethos is built around collecting personal and symbolic charms. They offer anklets that can be personalized with a vast selection of charms, including hearts, celestial figures, and protective talismans.
Key Product: Pandora Moments Heart Clasp Snake Chain Anklet
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is growing, sales volumes remain negligible across both value and premium segments. This suggests the trend is currently more about awareness and interest than significant commercial adoption.
Search interest shows a general upward trend with some fluctuations, indicating growing popularity. The theme is gaining traction as a personalized and sentimental gifting option.
Google Trends (12 Months)
TikTok Posts
53 posts analyzed
Pandora
A Mexican singer, actress, and model who gained international fame from the Netflix series "Elite". She is a style icon in Latin America and was announced as the new brand ambassador for Pandora in Latin America in November 2025.
TOUS
An Argentine actress and model who has built a career in Mexico, becoming an influential figure in fashion and entertainment. In October 2024, she launched a collaboration with the jewelry brand TOUS.