These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Blend Cardamom is a sophisticated and modern unisex fragrance. It is built around cardamom from India, which provides a warm, fresh, and subtly sweet aroma. The scent opens with fresh citrus notes, evolves into a spicy heart, and settles into a woody base, creating a unique and elegant signature. Its long-lasting formulation, with reports of it remaining on the skin for over 12 hours, challenges the notion that fresh scents are fleeting. This fragrance pushes the unisex trend by focusing on a single, high-quality ingredient to create a complex scent experience that appeals to anyone seeking a distinctive and refined perfume beyond traditional gender classifications.
Key Product: The Blend Cardamom
MARKET LEADER
From Granado's traditional and popular Terrapeutics line, the Bergamota & Flor de Laranjeira cologne is a standout fresh and unisex fragrance. It offers a vibrant and refreshing scent profile by balancing the citrus touch of bergamot with the delicate softness of orange blossom. As a light and sophisticated cologne, it is ideal for daily wear, providing a feeling of freshness and well-being suitable for everyone. This product embodies the unisex trend by using natural ingredients to create a clean, versatile, and elegant aroma that is not defined by gender, but by its refreshing and comfortable quality.
Key Product: Terrapeutics Bergamota & Flor de Laranjeira
MARKET LEADER
A perfect choice for warmer days, Ekos Frescor de Pitanga is an exotic and refreshing fragrance suitable for all genders. Its composition features fruity and citrus notes from the pitanga fruit, a Brazilian cherry, blended with light woody and sweet undertones. This fragrance is light, energizing, and made with essential pitanga oil sustainably sourced from the Amazon. It promotes the unisex trend by offering a unique scent that is deeply connected to Brazilian biodiversity, appealing universally with its vibrant and natural freshness.
Key Product: Ekos Frescor de Pitanga
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, reflecting increasing cultural relevance and engagement. While specific sales data is unavailable, the robust search growth suggests significant potential for volume expansion.
Interest in unisex fresh perfumes has shown a significant upward trend, particularly in recent months. This indicates a growing adoption and interest in this inclusive fragrance category.
Google Trends (12 Months)
Her own brand
A prominent actress, singer, and entrepreneur with significant influence over the Brazilian mass market. Known for her bold and authentic style, she has ventured into the beauty world, co-creating her own products.
L'Occitane en Provence
A model, stylist, and the daughter of entertainer Xuxa Meneghel. She is a major fashion and lifestyle influencer with a sophisticated and modern aesthetic.
Dolce & Gabbana
A well-known Brazilian actress with a long career in television and film, recognized for her vibrant and energetic personality. She is a relevant influencer for lifestyle trends.