Sourcy

Foundation · MX

Velvet Matte Foundation

- A modern interpretation of matte, this trend focuses on a soft, velvety finish rather than a dry, flat look. - These foundations offer medium, buildable coverage that unifies the complexion while allowing for a subtle, natural-looking dimension. - The new generation of matte formulas is designed to be comfortable and long-wearing without feeling heavy or cakey. - This finish provides a sophisticated and polished look.

Stage

growing

Trend score

65

Price range

MXN 143–1440.1

Social posts

3

Brands shaping this trend

Dior

Dior has elevated the matte foundation experience with Dior Forever Matte, a product that perfectly encapsulates the velvet matte trend. Its formula is celebrated for providing a smooth, shine-free fi…

Fenty Beauty

Fenty Beauty's Pro Filt'r Soft Matte Longwear Foundation is a revolutionary product that has become synonymous with inclusive beauty and modern matte finishes. It is iconic for delivering a soft-matte…

Maybelline

A cult classic in the Mexican market, Maybelline's Fit Me! Matte + Poreless foundation is a drugstore powerhouse that perfectly delivers on the velvet matte promise. Its lightweight formula contains m…

Marketplace examples

shopee

L'Oréal Paris, Infallible 32h Matte Cover, Base de maquillaje mate alta cobertura larga duración con skincare 4% Niacinamida, Anti-Imperfecciones, Tono 260 Warm, 30ml

MXN 161

shopee

NYX Professional Makeup, Bare With Me Tint Blur, Base Rostro, Light Medium

MXN 251

shopee

Maybelline Base de Maquillaje Superstay, Full Coverage, 310 Sun Beige, 30 ml

MXN 164.24